The Africa Travel Association (ATA), a 33-year old global travel trade association promoting tourism to Africa, held its Second Annual Presidential Forum on Tourism in New York City on Friday, September 28 at New York University’s Law School in Greenwich Village. Hosted by New York University’s Africa House, the theme of the event was "positive news on Africa."
The forum provided African leaders with the opportunity to present the continent’s rich travel opportunities to almost 200 leaders from government, non-government and business communities, the tourism industry, travel trade media, and education. Each leader spoke of the need to market “Destination Africa” in a way that benefits both the continent as a whole and each individual country.
