The survey, a brand-tracking study conducted by SA Tourism, assessed South Africa's core market countries: Kenya, Nigeria, the US, the UK, Australia, France, Germany and the Netherlands.
It was first conducted in November 2005 and tracked responses in November 2006, February 2007 and November 2007. It was tabled in parliament in response to a question from the DA's Gareth Morgan.
The survey divided participants by country and asked why they did not visit South Africa in the past five years. Two categories were provided - general issues of safety (health, weather, roads, crime) and concerns about their personal safety.
